There’s a piece of American advertising history that has always stuck with me.
In the mid-1950s, just below the Golden Arches of McDonald’s restaurants across the country, a simple sign proclaimed that the franchise had served more than 1 million customers. It worked because it was specific. It conveyed scale. And it sent a clear signal: If that many people chose us, we must be doing something right.
Today, I’m proud to share that Bluevine has reached a series of milestones I once only imagined:
- More than 1 million lifetime customers
- More than $2 billion on deposit
- More than $17 billion in loans delivered
And we’re just getting started.
When I co-founded Bluevine in 2013, the mission was personal. My father ran a small physical therapy practice. Watching the sacrifices he made, the long hours, the financial stress, the weight of keeping it all going, made me want to build something that made that journey easier for others. Saying we’ve helped more than 1 million business owners move forward with greater control and confidence is something I don’t take lightly. Their stories are what give this work meaning.
Whether it’s FoodDays helping schools offer affordable lunch programs, Aged & Infused making craft cocktails more accessible, or Wander Africa creating a truly unique safari experience for every client, knowing we played a role in helping those businesses build momentum is what drives us every day.
The opportunity ahead is enormous. There are millions of small businesses out there that still need the kind of support we’re built to provide. We’re confident the tools we’re building, and the ones we’re launching in the months ahead, will help countless more find their footing and accelerate.
So if you’re one of the businesses we’ve served: Thank you for bringing us along on your journey. If you’re considering Bluevine, we’d love to have you join us.
As the largest small business banking platform in the U.S.,BVSUP-00186 with more than 1 million businesses served, we must be doing something right.
Eyal Lifshitz
Co-founder and CEO, Bluevine
Hear what business owners like you are saying about Bluevine.
